Projects Performed
- Commercial Strategy Development
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- Strategic Marketing
- Value Proposition Development
- Market Research
- Messaging
- Benefits
- Key Differentiators
- Identify Key Target Market
SSS
- Tactical Marketing
- Web Site Development (see below)
- Market Specific Messaging
- Penetration and Development Programs
- Lead Creation and Awareness Building
- Email and Direct Mail Campaigns
- Banner Advertising
- Trade Show Strategy, Booth Design
- Sales Collateral Creation
SSS
- Sales
- Design Sales Team: Number and Location
- Creation of Organizational Structure
- Job Descriptions/Skill Set Determination
- Hiring: Screening, Interviewing
- Training and Development
- Target Market Penetration and Development Strategies
- Sales Team Management to Achieve Revenue Targets
SSS
- Corporate Branding
- Visual: Colors, Logo, Appearance
- Positioning and Messaging
SSS
- Sales Collateral
- Design, Layout, Appearance
- Writing, Messaging
- Determining Needs/Focus of Pieces
SSS
- Web Sites
- New Site Creation, Updates, Re-Writes
- Content and Key Messaging
- Design, Development, Layout, Appearance
- SEO and PPC
- Key Features, Benefits, Positioning, etc.
- Commercial Implementation
- Sales Programs
- Marketing Communications
- Awareness Building and Lead Generation