Full-Service Life Science Sales and Marketing Consultants

Strategic Marketing: Positioning/Branding

Value Proposition Development
Messaging
- Benefits
- Vital Differentiators
- Key Advanatages
Identify Key Target Markets

Tactical Marketing: Communication

Web Site Development (see below)
Market Specific Messaging
Penetration and Development Programs
Lead Creation and Awareness Building
- Email and Direct Mail Campaigns
- Banner Advertising
- Trade Show Strategy
Sales Collateral Creation

Sales Efficiency Improvement

Design and Development Sales Team
Creation of Organizational Structure
Job Descriptions/Skill Set Determination
Training and Development
Target Market Penetration and Development Strategies
Sales Team Management to Achieve Revenue Targets

Web-Site Re-Write, Refresh, Update

Content Development
Messaging: Product/Service Positioning and Benefits/Advantages
Search Engine Optimization and Pay-Per-Click Internet Advertising

Sales Collateral

Writing, Messaging
Determining Needs/Focus of Pieces
Design, Layout, Appearance

Commercial Implementation

Sales Programs
Marketing Communications
Awareness Building and Lead Generation

Corporate Branding: Visual

Corporate Logo
Corporate Colors Scheme
Booth Design

Some Examples of Our Work: Genovative Solutions-Positioning Companies for Success

Our clients say…

“We engaged Genovative Solutions to update our website and marketing focus. They also generated a focused value proposition for the company as well as messaging and positioning, which was a successful and worthwhile endeavor. The team is professional, communicative, collaborative and scientifically astute. They are driven, productive and went the extra mile in developing our website. Our web site is now a very good reflection of our business. I highly recommend Genovative Solutions for their sales and marketing prowess and will use their services again should the need arise.” - Larry Blocher, M.D., J.D.; Chief Executive Officer, BioOptions, Inc.