Strategic Marketing: Positioning/Branding

• Value Proposition Development
• Messaging
  • Benefits
  • Vital Differentiators
  • Key Advanatages
• Identify Key Target Markets

Tactical Marketing: Communication

• Web Site Development (see below)
• Market Specific Messaging
• Penetration and Development Programs
• Lead Creation and Awareness Building
  • Email and Direct Mail Campaigns
  • Banner Advertising
  • Trade Show Strategy
• Sales Collateral Creation

Sales Efficiency Improvement

• Design and Development Sales Team
• Creation of Organizational Structure
• Job Descriptions/Skill Set Determination
• Training and Development
• Target Market Penetration and Development Strategies
• Sales Team Management to Achieve Revenue Targets

Web-Site Re-Write, Refresh, Update

• Content Development
• Messaging: Product/Service Positioning and Benefits/Advantages
• Search Engine Optimization and Pay-Per-Click Internet Advertising

Sales Collateral

• Writing, Messaging
• Determining Needs/Focus of Pieces
• Design, Layout, Appearance

Commercial Implementation

• Sales Programs
• Marketing Communications
• Awareness Building and Lead Generation

Corporate Branding: Visual

• Corporate Logo
• Corporate Colors Scheme
• Booth Design

Some Examples of Our Work: Genovative Solutions-Positioning Companies for Success